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CV

Professional Summary

Having graduated from Ocean Lakes Math and Science Academy with a 4.63 weighted GPA., I am currently a senior attending Old Dominion University with a triple major in history, marketing (concentration in analytics and research), and information technology and systems. I currently boast a 3.95 overall GPA (on a 4.0 scale) amongst all majors, receiving Dean's List every semester to date.  I've also been awarded as a 2x Giandoni History Scholar, Broderick Opportunity Scholar, and ODU Presidential Scholar, among other achievements.

 

I have held six internships so far, both remote and in-person, abroad and domestic, working for non-profits, small companies, and Fortune 100 companies. Currently, I am a marketing intern at a local law firm called Williams DeLoatche, P.C., though in the last year, I've interned with Ford Motor Company and as a usability analysis research intern working alongside my professor who invited me onto a project with The Navy Exchange after a successful semester. ​I most enjoy and excel at web analytics, content creation, and marketing research. I am also in the process of expanding my coding knowledge. 

 

Apart from my internships and my part-time job as a waitress, I also serve as a member of the American Marketing Association, the managing editor and co-social media chair of the ODU chapter of Her Campus (a national journalism club), and previously the Vice President of Marketing for Pi Sigma Epsilon Business Fraternity.  In my little remaining free time, I play club soccer and attend dance classes.

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Education

2020- Present

Old Dominion University

B.S.B.A. Marketing (conc. Marketing Research/Analytics) and Information Systems & Technology, 3.95           

B.A. History, 3.95

Skills & Certifications

Google Analytics (Certified)  Microsoft Office  Digital Marketing  Market Research  Usability Analysis  Usability Testing   Google Suites  Writing  Event Marketing  Team Collaboration  Basic HTML Organization  Problem-Solving  Branding Interpersonal Skills  Social Media  Case Analysis  Press Release  A/B Testing  Critical Thinking  Journalism  Sales  Content Creation   Marketing Strategy  Public Relations  Research & Analysis  Data Analysis

Certifications

Google Analytics, 2024

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Career Essentials in Generative AI by Microsoft and Linkedin, 2024

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Relevant Experience

Study Abroad Experiences

Cape Town, South Africa 

In the summer of 2022, I spent two months in Cape Town, South Africa on a hybrid internship-study abroad experience. Facilitated by the School for International Training (SIT), the Social Justice and Activism program allowed students to intern at a non-profit in Cape Town and take a lecture class on social justice, all while living in two distinct homestays. I was able to further my education in the humanities and apply my business skills to a non-profit that selected me. This opportunity was thanks to the Broderick Opportunity Scholarship, a merit-based scholarship provided by ODU to honors college students determined to experience a new challenge of their choosing that will further their education. 

 

Seoul, South Korea

Spring semester of 2023, I spent four months in Seoul, South Korea at Yonsei University as a full-time student. Yonsei, considered the top private university in South Korea, provided an excellent opportunity to expand my knowledge, even allowing me to take a graduate-level course as a junior. I spent additional time traveling around South Korea and visiting Japan during my studies, surrounding myself with diverse cultures and experiencing new memories,

Relevant Coursework and Projects

KFC Italia Analytics Group Project 

After a brief background presentation by the Digital & CRM Lead of KFC Italy and signing an NDA, we were given access to their Google Analytics 360 platform.We then created an analytics report on the performance of the KFC Italia app and presented findings and recommendations to the KFC Italy Digital & CRM Lead.

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Lux Leonis Group Public Relations Plan
Created a comprehensive 25-page public relations plan for Dr. Ania Rynarzewska, the business owner of Lux Leonis
Skincare. Presented a summation of our findings to Dr. Rynarzewska and was singled out for an outstanding presentation.

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Innovate Humanities Think Tank 

Worked collaboratively within a team to reimagine the development of productive and sustainable humanities internships. Expressed ideas, thought creatively, and conducted research using design thinking, a human-centered method that emphasizes empathy observation, interviewing, and brainstorming.

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L'Oreal Brandstorm 2023

Participated in an innovation competition meant to help reinvent the future of beauty. Worked with a team of 4 other peers to create a META-focused solution to online shopping. 

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For more relevant coursework, click below to navigate to my portfolio.

Work Experience

Old Dominion University Co-Op/Internship Office                                                                              Norfolk, VA

Humanities Data Intern                                                                                                                                   June 2024-August 2024

  • Organized and consolidated data from INNOVATE sessions, including surveys, attendance, and evaluations, to support data-driven decision-making.

  • Analyzed feedback from think tank sessions to identify insights and trends, providing actionable recommendations for marketing strategies.

  • Developed and administered follow-up surveys, collaborated on event planning, and prepared reports and presentations to effectively communicate findings to stakeholders.​

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Williams DeLoatche, P.C.                                                                                                                                             Virginia Beach, VA

Marketing Intern                                                                                                                                                September 2023-Present

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  • Create engaging and informative content for blog posts, social media posts, and emails, so far resulting in a 6% growth in click-through rates and 4% growth in website traffic.

  • Create video content to be posted to YouTube shorts and Facebook reels, expanding the current social pages.

  • Draft and edit various forms of content, including blog posts, articles, and multimedia materials, ensuring clarity, accuracy, and engaging messaging.

  • Participate in the brainstorming and execution of novel marketing strategies and campaigns while producing monthly marketing reports to evaluate campaign outcomes and metrics.

  • Manage the social media of 3 separate channels and create calendars for consistent and cohesive posting.

  •  Aided the integration of Yoast and Divi in WordPress, increasing blogs’ SEO and readability.

  • Collaborate with the design team to create visually appealing and mobile-responsive email templates and additional marketing materials, enhancing user experience and brand consistency.

  • Researched and monitored industry trends and opportunities utilizing a combination of market analysis tools, competitor benchmarking, and industry publications to stay abreast of emerging technologies, consumer behavior, and market dynamics.

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Ford  Motor Company                                                                                                                                                                           Remote
Parts Accessories Intern                                                                                      June 2023-August 2023   

  • Quantified the positive impact of accessories sales on dealership performance through sales analysis of 515 dealerships.

  • Developed accessories best practices to improve customer experience, dealer experience, and dealership performance by interviewing nearly two dozen Ford personnel, and eight dealerships chosen through analysis. 

  • Presented 10 weeks worth of analysis and findings to 14 essential managers for future implementation in the Southeast Market Area. 

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Loyalty Science Lab                                                                                                                                       Norfolk, VA

Usability Analysis Research Intern                                                          December 2022-February 2023

  • Chosen by my Web Analytics professor out of 30+ students to work alongside the Navy Exchange (NEX) to improve their website through usability testing and analysis. 

  • Conducted usability testing on a dozen subjects navigating the NEX website with a self-created usability test kit to examine the issues with user experience.

  • Detailed findings and recommendations for usability improvements in a written report submitted to the Navy Exchange. 

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Hampton Roads Work Council                                                                                                                 Norfolk, VA

Campus Relations Intern                                                                         September 2022- December 2022

  • Co-led a project to create an ambassador program implemented in nearly a dozen colleges and universities with aim of increasing college student retention in the local area.

  • Hosted outreach events at multiple college campuses and events generating 200+ leads for a company newsletter

  • Improved personal marketing and professional skills through 30+ hours of soft skills training and introductory Salesforce (CRM) training alongside a senior colleague.

  • Wrote multiple blog posts to be posted on the company website.

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Ikhaya Le Langa                                                                                                                  Cape Town, South Africa 

Project Intern                                                                                                                        June 2022-August 2022

  • Significantly reduced accounting processes by recording and filing over 50 sales reports, receipts, and invoices in a self-created company database.

  • Increased projected event conversion rate by 24% through online distribution of promotional marketing materials and educational content on 4 different social platforms.

  • Spearheaded weekly team meetings and assigned tasks amongst 5 other interns, improving productivity and reducing standard meeting times by half.

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The Black Sheep                                                                                                                                              Norfolk, VA  

Campus Ambassador                                                                                                    October 2021-May 2022

  • Garnered over 50 leads per session, increasing on-campus brand awareness for GoPuff by approximately 5% through the conduction of over 15 field marketing events around campus and the Norfolk area.

  • Distributed approximately 1000 leaflets and other marketing materials to assigned areas within a 3-month period.

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Ikamva Labantwana                                                                                                            Cape Town, South Africa

Marketing/Administrative Intern  (Remote)                                                              June 2021- July 2021

  • Collaborated with another intern to create and edit a marketing brochure for the organization

  • Created an Excel database for tracking student attendance, payment, and other information, to be used for following academic and fiscal years.

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